scent of women :: essays research papers fc

The scent of womenIt is safe to say that most women wish to smell good. Perfume holds the power that woman are what they wear. Womens magazines every last(predicate) over show ad after ad about nose and what she willing be able to do once they wear it. However, not all women hasten the same tastes and interests. In order for perfume ads to be successful, advertisers cannot in force(p) use one kind of formula to appeal to attract women. sportsmanlike women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year-old woman. Advertisers must use a variety of tactics to sell womens perfume in order to appeal to the different types and personalities of todays women. Many perfume ad campaigns nowadays use unreserved women doing simple things but clearly enjoying it. The ad campaign for Cliniques perfume lines is a very good example of this. In the May issue of young People, the ad for Cliniques perfume, Happy, shows a woman wearing a otiose turtleneck sweater. Although not clearly shown, the girl seems to have a large smile on her face but is hidden behind her turtleneck. The furnish of the ad says Clinique happy. Although it is a simple ad, it deems as effective toward women. Featured in a magazine targeted to teens, the girl in the ad is young looking, which would fix to teens. As for older women, it would appeal to them as well so they too can feel young and fresh again. Another ad for a Clinique perfume is for Simply, found in Cosmopolitan magazine. The name of the perfume alone, says it all. The ad shows a bottle of the Simply perfume set on crystallize of a table with a womans fingertips lingering on top of the bottle. This ad doesnt even use a womans face, which is a different approach from many other perfume ads. The entire ad looks to be of one shade, like a well-situated skin tone color, which shows a very simple lifestyle. The womans fingers show no trace of a man icure or glamourous looking nail polish. It just shows a womans bare, even so beautiful hands. Also, the fact that the table used in the ad is make of wood, this shows of simple living. The ad uses wood that reminds readers of nature and not marble and glass.