Integrated Marketing Communications for Galaxy - MyAssignmenthelp

Question: Discuss about theIntegrated Marketing Communications for Galaxy. Answer: The report is based on the integrated marketing communication concepts which the brands adopt in order to meet the objectives of the company and to build the confidence of the consumer. Samsung is a leader in the telecommunications industry worldwide and provides innovative products to its customers every now and then. The company faced huge criticism and downfall in its sales when the battery of Galaxy Note 7 exploded. The company soon took various steps to recreate the brand image in the market. Samsung adopted a strategy to recall the faulty phones and to run a campaign which aims at rebuilding the trust of the consumers. The company adopted a strategy to build up good communication with the customers so that the customer perception can be changed towards the brand after the battery explosion crisis. Samsung want to position itself as a brand which inspire the world and create the future. This is also made as a tagline for the brand. This reflects that Samsung is committed to inspire its communities with the key strengths like Technology, Innovative products and creativity. The brand believes that through these key strengths, it can create better experience for all (Samsung, 2017). After the battery explosion case, the brand tried its best to communicate its efforts on ensuring safety and security for the customers. This is done through a campaign named as Commitment to Quality in which the company shows how it took actions on the issue. The perceptual map given below shows the positioning of Samsung in the industry among the competitors (Wardhana, 2013). It shows that Samsung is positioned as a brand which is exciting i.e. bring new technologies and innovation in its products and is also easy to use for the customers. After the battery explosion crisis, the company has to save its reputation so that it can save itself from the damage to the long term growth of the brand (Fried, 2016). The company ran Commitment to quality IMC campaign in which the company made a video and uploaded it on YouTube to have maximum viewers. The video includes the details about the steps taken by the brand to identify the causes behind the battery explosion and how brand is fighting to handle the issue. The main objective of this message is to show that the brand believes in safety and security of its customers (Daszkiewicz Pukas, 2016). The target audience of the IMC campaign were those customers who affected because of the battery explosion and the ones who had to return their cell phones. The company needed to reinstate the trust of the customers who lost it because of the incident. The company targeted all the audience who are the potential buyers of mobile phones but they can switch to the competitors due to this case (Rehman Ibramham, 2011). Samsung enjoyed the top position in the industry of Android hardware makers but after the incident, Google released its own smartphone looking into the opportunity. As a result of this crisis, the customers feel buying the products of other competitive brands like Google, Sony, HTC and more. The customers demanded the refund for their products. Samsung will have to prove that its products are safe for the people and then only it can win its position back (Harding, 2016). Samsung tried its best to make its target audience feel that even the company is worried about the problems suffered by the users and they are taking significant measures to resolve it. The company wanted to regain the trust of its customers. For this, it launched a video where it explained that how the Batteries caught fire and exploded (Swider, 2017). The company created an eight point battery testing system so that it can be assured that the batteries are safe and sound for the users. This IMC campaign focused on the quality and security provided to the users. The company showed that it is assessing the manufacturing actions of its smartphones and followed careful inspection processes by machines and men so that highest quality can be ensured. This showed the commitment of the brand to safer devices in present and in the future. The company ensured that safety is the priority for them. The company need the users to trust the brand and its efforts taken for the safety of the custom ers (Sullivan, 2016). Samsung should try to connect to the customers to rebuild its reputation in the market. The brand took necessary steps like identified the problem, communicated it to the customers and also apologised to them (Kitchen Burgmann, 2010). Still, they need to rebuild their relationships with the sales channels ad partners to influence customers and make them trust the brand. The company should take the help of Social media and digital sources to reach the audience. Social media has huge mass appeal which can help company in reaching huge number of customers at a single platform (Samadi, 2016). Samsung should acknowledge its weaknesses and should ensure the customers that it would not happen again. The company can ask the customers about their reviews and feedbacks on what they demand from the organisation. The company should cease the production of Note which could provide ice to the fire (Cheng, 2016). The company can also build the advertisements which affect the customers and their emotions. The company could try to connect the audience with the brand. The company should promote its efforts taken for the safety and security of the customers (Lindstrom, 2016). Samsung could also use celebrities in their promotions advertisements giving a positive message about the brand. It could attract most of the users. The company has recalled its handsets and also refunded the money of the users which could also be used as a promotional action by the company. It can show that the company, despite of suffering huge losses is keeping the customers at the priority and caring for their safety (Fried, 2016). The brand poured huge money on the safety concerns to win the confidence and trust of the customers. It could bring its customers back and the position of the brand could be reinstated. References Cheng, R 2016, Galaxy Note 7, RIP. Samsung, you've got to rebuild the trust, Cnet.com. Daszkiewicz, M Pukas, A 2016, Integrated Marketing Communication Towards A Holistic Concept, Wroc?aw University of Economics. Fried, I 2016, The Galaxy Note 7 is dead. Samsung now has to save its reputation, recode. Harding, X 2016, Samsung's Exploding Galaxy Note 7: A Case Study In How Not To Release A Smartphone, Popular Science. Kitchen, P J Burgmann, I 2010, Integrated Marketing Communication, Wiley International Encyclopedia of Marketing. Lindstrom, M 2016, 5 Steps To Regain Trust After A PR Disaster, Fast Company. Rehman, S Ibramham, M S 2011, Integrated Marketing Communication and Promotion, Journal of Arts, Science Commerce. Samadi, 2016, 5 things Samsung must do to salvage its reputation, Campaign. Samsung, 2017, Vision 2020. Retrieved from https://www.samsung.com/in/aboutsamsung/. Sullivan, M 2016, How Did Samsung Botch The Galaxy Note 7 Crisis? Its A Failure Of Leadership, Fast Company. Swider, M 2017, Heres why the Samsung Galaxy Note 7 batteries caught fire and exploded, Techradar. Wardhana, A 2013, Positioning Analysis of Top Brand Digital Products in Indonesia, International Journal of Science and Research.

A Good Man Is Hard To Find Essay Conclusion Example For Students

A Good Man Is Hard To Find Essay Conclusion The short story A Good Man is Hard to Find by Flannery OConnor could be viewed as a comic strip about massacre and martyrdom. What stops it from becoming a solemn story is its intensity, ambition, and unfamiliarity. OConnor blends the line between humor and terror. She introduces her audience to the horror of self-love. The grandmother is thought of by the community as agood person and appears to be so on the surface, but she is also mean and narcissistic. She forces her family to abide by her wishes; she sees them as an extension of herself; and she seizes every opportunity to get what she wants. By manipulating her grandchildren, she gets her son to go back to thehouse with the secret panel, causing them to meet The Misfit, and ultimately sealing the entire familys death. OConnor makes the trite seem sweet, the humdrum seem tragic, and the ridiculous seem righteous. The reader can no longer use their textbook ways of interpreting fiction and human behavior because OConnor is consta ntly throwing our assumptions back at us. Through out A good man is hard to find OConnor reinforces the horror of self-love through her images. She contrasts the two houses, The Tower: the restaurant owned by Red Sammy, and the plantation house. The restaurant is a broken-down place- a long dark room with a tiny place to dance. At one time Red Sammy found pleasure from the restaurant but now he is afraid to leave the door unlatched. He has given in to the meanness of the world. In contrast to the horrible Tower is the grandmothers peaceful memories of the plantation house that is filled with wonderful treasures. However, the family never reach this house because this house does not even exist on the this dirt road or even in the same state. Because of the grandmothers pride she cannot admit that she has made a mistake. Its not much farther, the grandmother said and justas she said it, a horrible thought came to her. The thought was so embarrassing that she turned red in the face and her eyes dilated and her feet jumped up. ( 144). The grandmothers pride and self-centered wish to see the house causes the Misfit to discover and murder the family. Both houses are, in effect, ruins of the spirit. It is a comic view of the family that the reader receives in the first half of the story. The comedy is in the way OConnor has very matter of factly and nonchalantly reported the characters outlandish actions and appearances. OConnor has made this even more funny by not appearing to tell it in a funny way. The grandmother is the funniest and most colorful of the characters in the story; she is pushy, annoying, and at times an endearing grandmother. OConnor makes the grandmother a target for her satire right from the beginning by exposing her absurd wardrobe and old-fashioned mannerisms. The grandmother had on a navy blue straw sailor hat with a bunch of whiteviolets on the brim and a navy blue dress with a small white dot in the print. Her collars and cuffs were white organdy trimmed with lace and at her neckline s he had pinned a purple spray of cloth violets containing a sachet. In case of an accident, anyone seeing her dead on the highway would know at once thatshewas a lady. (138)The last line becomes ironically funny because ultimately this is where the grandmother ends up- in a ditch dead. As a reader one must then question the seriousness of the author towards her characters and should the reader have a sympathetic view towards these characters when they are being presented to an audience as comical figures and an elaborate joke. If more attention is paid to the storys self-conscious technique, then the reader can adjust their sympathies in a way that would coincide with the storys style. The first words uttered in the first pages of A good man is hard to find are directed to the reader almost as much as they are directed to Bailey: Now look here, see here, read this. (137). The reader themselves are rustling the pages of the story almost simultaneously as the grandmother is shaking the newspaper at Bailey. Cleverly, OConnor has made her reader self-conscious of her printed medium and undoubtedly made the reader aware of the similarities between them and her characters. Once the reader can understand the satirical overtone of the story, the absurdities become less important. For example, the writing is monotone but has a dramatic quality to it which OConnor later uses to describe the family massacre. This mimics the newspaper the grandmother is rattling at her sons bald head. The grandmothers family will be killed by a man that views murder as a sport, he can look at a pile of bodies as nonchalantly as Bailey skimming over the weather report. The irony is absurd. This family is doomed by news stories and columnists. Nothing could be more horribly ridiculous. OConnor is re-enforcing her stylistic approach to the literature by having the children read comic books in the beginning of the short story, all the way through their fateful journey. This story, in many ways , is a verbal comic strip. It mimics that of the frames of a comic strip with small self-contained scenes. Their are no smooth transitions in the narrative but rather abrupt juxtapositions. One could almost imagine a bubble overthe characters head saying Weve had an ACCIDENT! (145). Even the names of the characters elude to comic book figures: June Star and Red Sammy. The story could even be said to read like that of a comic book and imitate its layout. For example, the sign advertising Red Sammys Restaurant. TRY RED SAMMYS FAMOUS BARBECUE. NONE LIKE FAMOUS RED SAMMYS! RED SAM! THE FAT BOY WITH THEHAPPY LAUGH. A VETERAN! RED SAMMYS YOUR MAN! (140). But then the narrative continues in a comic book like fashion describing the odd and bizarre scene asthe family pulls up to the Tower. Red Sammy was lying on the bareground outside The Tower with his head under a truck while a gray monkey about a foot high, chained to a small chinaberry tree, chattered nearby, (140). OConnors satirical ir ony is apparent in the scene with the little Negro child. While the grandmother tries to beautify this poor pant-less black child living in a shack, OConnor does not allow the reader to see the beautiful picture that the grandmother wants to paint. Oh look at the cute little pickaninny! she said pointing to a Negro childstanding in the door of a shack. Wouldnt that make a picture, now? she askedand they all turned and looked at the little Negro out of the back window. Hewaved. He didnt have any britches on, June Star said. He probably didnt have any, the grandmother explained. Little niggers in the country dont have things like we do. If I could paint that picture, she said. (139)Anthony Di Renzo, author of American Gargoyles, suggests that the grotesqueness of the passage above is also pleasing as a whole, in the delightful interaction of its mismatched parts. OConnors real achievement here is one of composition, or rather, de- composition- since she dismantles the artistic rules t hat say that something is beautiful if, and only if, it conforms to certain rigid categories of dimension, proportion, and propriety, (140).If the grandmother were to have painted this scene, she would have concentrated on the greatness of the landscape, therefore romanticizing a picture that is far from deserving of that title. OConnor, on the other hand, includes the dirty andwretched shack and the pant-less child. Of course, the effect is satirical. Thegrandmothers pretty picture is ruined when the little boy shows his bum to her. The old womens attempt to look beyond a blatant reality and make it pretty is being mocked by OConnor. The author has blended the line between the satirical and the lyrical to form a beauty that would not be considered a standard pretty picture.The same blending of the satirical and the lyrical occurs later in the story with the children playing with Red Sammys monkey: The children ran outside into the white sunlight and looked at the monkey in the lacy chinaberry tree. He was busy catching fleas on himself and biting each one carefully between his teeth as if it were a delicacy, (142). OConnor practically compares the chattering children to the chattering pet. She also subtly mocks the grandmothers concern for manners: Red Sammys monkey eats his fleas as though he were eating a gourmet meal. The white sunlight and the lacy chinaberry tree becomethe monkeys intelligence and mannerisms. OConnors writing is so clear in this passage,and her entire work for that matter, because she will not separate what pleases her from what disgusts her. In her world, lacy chinaberry trees and chattering monkeys form a single image and are perfect for one another. This helps the reader become more aware to OConnors complex cartoon martyrs. Di Renzo says in his book American Gargoyles that many critics have objections to A good man is hard to find because of OConnors elaborate comic depiction of the grandmother and her family. He goes on to say that because the family is so ludicrous, so irredeemably gauche and petty, that it would be impossible for the reader to sympathize with them, even when they are being massacred by the misfit. (141) Di Renzo later talks about the Misfit as a complicated and non-cartoon like character. OConnors comic technique disparages the victims of violence and ironicallymakes their killer, the Misfit, the most attractive character in the story. He may be a cold-blooded, homicidal maniac, but he is at least complicated and dignified. Self-conscious and articulate, the Misfit appears to be a man, not a cartoon, a creature capable of passion, reflection, and existential suffering. (Di Renzo 142)OConnor incorporates into her writing tenderness and compassion but these caring qualities are intertwined with caricature and satire to avoid superficiality and insincerity. For example, when the family is traveling through Georgia, the grandmothers ability to nurture is demonstrated but still eluding to her tri teness. The grandmother offered to hold the baby and the childrens mother passed himover the front seat to her. She set him on her knee and bounced him and told him about the things they were passing. She rolled her eyes and screwed up her mouth and stuck her leathery thin face into his smooth bland one. Occasionally he gave her a faraway smile. They passed a large cotton field with five or six graves fenced in the middle of it, like a small island. Look at the graveyard! the grandmother said, pointing it out. That was the old family burying ground. That belonged to the plantation. Wheres the plantation? John Wesley asked. Gone With the Wind, said the grandmother. Ha. Ha. (139)The contrast between the angelic baby and the old grandmother is apparent, however the feeling the reader gets here is not disgust but rather a warm and intimate feeling. Rather abruptly this gentle exchange is interrupted by the passing of the graveyard. The five or six gravestones are foreshadowing the fami lys fate with the Misfit. The emotional exchange between the baby and the grandmother is a reminder to the reader of the familys mortality. The tone of the scene is lighten by the grandmothers joking and light- heartedness. This scene marks an incredible emotional accomplishment for the family. The story never breaks its comic book format, even as the family is dragged off a few at a time to be put to death. The deaths are framed in a series of comic book squares. Irony again sets in when the only survivor is the cat, which the grandmother would not leave home by its self for fear it would brush against one of the gas burners and accidentally asphyxiate himself, (138). Even the massacre of the family is comically written. The line between tragedy and comedy has become completely blurred by the time the family has gotten into the accident. The Misfit is as much a cartoon as the grandmother. Di Renzo says that many critics complain that the grandmother and her family do not behave nob ly enough during their execution. (155) He quotes Martha Stephens in his book American Gargoyles expressing the opinion that The family isshown in death to be as ordinary and ridiculous as before, (155).Nothing changes aboutthe characters, even in death, they are seen to be flat, never losing their cartoon-like quality. For example, when Bailey is dragged off to be executed he says: Ill be back in a minute, Mamma, wait on me! (148). Baileys final words are a turning point for then family. He is expressing fear and love, not just anger anymore. The change is subtle in all of the characters but it is there. OConnor saves her most subtle writing for the grandmother.She combines every contradiction that seem to make up the grandmothers personality into one sentence. Di Renzo says that the grandmothers strategies of dissuading the Misfit include proselytism, etiquette, hysteria, and bribery: Jesus! the old lady cried. Youve got good blood! I know you wouldnt shoot a lady! I know you come from nice people! Pray! Jesus, you ought not to shoot a lady! Ill give you all the money Ive got!' (AG 156) The grandmother experiences for the first time in her life a moment of clarity. When shereaches out to touch the Misfit, this is truly an unselfish act. She knows that her fate is sealed and she too will end up dead like the rest of her family. She is waiting for the inevitable to happen. She has nothing to gain by reaching out to the Misfit, and that makes her gesture all the more amazing. She is not thinking of herself but of the pain and heart-ache that the Misfit has gone through. After the Misfit shoots the grandmother three times in the chest, the reader is able to see the Misfits eyes when he takes off his glasses they are red-rimmed and pale and defenseless looking (153); this is what provokes the grandmothers selflessness. Xerox Persuasive EssayThe point in which OConnor brings her two extremes together is at the very end with one sentence. The Misfit says She would have been a good women if it had been somebody there to shoot her every minute of her life, (153). The satirical and the saintly have completely blended together in this one sentence. Basically, the only way the grandmother could have been good and sustain that goodness was if someone were to threaten her with death daily. Di Renzo feels that the misfit is not merely being clever. He is trying to express his own mixed and semicoherent feelings. He has been affectedby the grandmother, (AG 159). There is something about the grandmother that hasmade the Misfit uncomfortable. The old womens behavior is a mystery that confronts not only the Misfit but also the readers traditional ideas about goodness. The comic book format that is used by OConnor is successful in A Good Man is Hard to Find. She has blended the line between the satirical and th e lyrical. For a reader to look at this story in any other way than a comic strip about massacre and martyrdom would do an injustice to Flannery OConnors intentional satirical writing. Works CitedDi Renzo, Anthony. American Gargoyles: Flannery OConnor and the MedievalGrotesque. Carbondale and Edwardsville: Southern Illinois UniversityPress,1993. OConnor, Flannery. Collected Works. New York: Library Classics of the UnitedStates,Inc. 1988.

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Writing a 3-paragraph EssayWriting a 3 Paragrapg Essay is much different from writing an essay of any other type. Not only does it require a certain amount of specialized vocabulary and historical reference, but it also requires that you work very hard to ensure that your thoughts are coherent. When you read a difficult or seemingly unconnected essay, your mind immediately gets concerned, so it will work hard to get to the bottom of your problem. You may have trouble coming up with an idea, or a thesis statement, but this can be solved with an essay on paper.Before you begin writing a 3 Paragrapg Essay, it is best to think about the nature of the project that you are going to write. This will help you decide what type of essay to write. A number of things can be included in an essay, but some will require additional research than others. For example, the topical essay needs a background research; this is where a thesis statement may be needed. Some essays will be fact based, with a l ot of data provided and so will require the aid of a dictionary.When writing a 3 Paragrapg Essay, the first thing you need to do is create a thesis statement. Many people do not realize that they can do this. They feel that they are limited to using the four types of essay writing found in the English composition manual.Think about the type of essay that you are going to write, and determine whether or not the elements will be the same. While some essays use more than one type of essay writing, others use only two or three. It is best to know ahead of time what you are going to do, so that you do not find yourself stuck without the ability to write.You will also need to decide which chapters you want to include in the article. When creating the outline, make sure you work out what topics you are going to cover and how you are going to introduce each chapter. After you decide what you are going to write, and how you are going to write it, it is time to research.The next thing you nee d to figure out is how you are going to write. There are several ways that people write a paragraph essay, including note taking, formal research, informal research, or even the technique known as typing the essay word for word. Once you have determined how you are going to write the essay, you need to look at different strategies for getting the ideas down.Many people fail to use the notes and research they have done, or they simply don't have a good grasp on the importance of ideas and facts. One of the most effective methods for writing a paragraph Essay is to do a brainstorming session. Write all of the ideas that you have about the topic you are going to write about into a piece of paper. Not only will this help you in coming up with a coherent, well-written essay, but it will also help you organize the information.As soon as you have done this, it is time to sit down and write the essay. You need to find the best strategy that will help you organize the material, and then you need to do it in the most effective way possible. If you are having trouble, you should ask someone else to read over the piece of paper with you, or you should invest in a set of essay prompts. These aids will help you come up with a polished essay that is well organized.

Research Essay Topics - Make Sure You Choose The Right Essay Topic

Research Essay Topics - Make Sure You Choose The Right Essay TopicResearch essay topics are important, so that a student can gather and get a better understanding of what is considered research for college. You need to be able to grasp the idea of how these topics work and how they fit into your college experience.This means that you need to know exactly what the research topics are. There are quite a few different subjects that you can choose from. For example, there are sports topics, historical topics, politics, religious topics, and other related topics. One of the best areas to write about is history.History is a major subject for which students are interested. These students learn by learning, and they also have a love for history. Therefore, these subjects would be perfect topics for a research essay. However, if you do not have any background in history, then you will need to find a college that is willing to hire you as a student.You need to think about the topic that you wo uld like to write on and then see if there is an existing current topic that you could use. For example, if there is a current topic on the economy, you could write about it. If there is an existing article on the economy, then you could use it as your essay topic. On the other hand, if there is not an economic article, then you should still use it as a resource for your research essay.Once you have chosen a research topic, you will want to find out if there is already an existing research essay that you can use. There are many resources that you can use to find out this information. They include online websites, books, and other colleges and universities.When you have found a research topic that you want to use, all you need to do is find a school that is willing to hire you. Check with your faculty adviser to see if there is any research essay available for you. The trick is to find a school that you can write your research essay on and write a paper that fits in nicely with the s chool's teaching. When you do this, the professor will be impressed and will appreciate your attention to detail.In conclusion, you will want to research research essay topics for college so that you can develop a deep understanding of the concepts that are relevant to your life. Your research can help you in the long run because your knowledge will help others.